促销邮件怎么写（外贸促销邮件模板）

邮件是外国人使用最广泛的交流工具，很多会议、商业邀请等等涉及时间地点的通知都是通过邮件通知的，所以外贸企业利用邮件营销推广也是一个常见也非常实用的手段。那么促销邮件怎么写？今天教大家写一封外贸营销邮件，也提供几个外贸营销邮件范文模板给大家看看。

外贸促销邮件模板

首先，外贸邮件营销的内容要具备以下要素：

1、制造紧迫感

有紧迫感的邮件主题，能提高邮件的打开率，用上一些表示最后期限的词语，比如“仅限今天”或“24小时后结束”等。促使读者赶快行动，而不是直接忽略关掉信件。

2、用具体数字

许多企业发的邮件主题意义不明确，因此有数字和具体数据的字眼会在一堆邮件中被留意到。在主题中使用数字是一个提高邮件打开率的方法。写上一个关于折扣、优惠或是特别的资源，比如“超过2000人参加了此次活动”，会让人觉得这次活动非常盛大，也会提升可信度。

3、让人觉得这封邮件很特殊

标题中加入一些感觉比较特殊的字眼，比如“只通知你”“你的独家信件”“给你的礼物”“专属邀请函”“私人邀请”等等。邮件营销做“标题党”是很正常的，因为首要让人先打开你的邮件才能有后一步的发展。

4、关键词放首位

研究表明，超过40％的电子邮件会在移动设备中被打开，而移动设备屏幕一行最多只能显示4-7个词。所以，把邮件的关键词放在前面能更好的传达邮件的信息，促使人打开邮件。

5、主题行中的个别词

使用“Sale”（促销）“New”（最新的）或“Video”（视频）“Free”（免费）“Today”（今天）“Re：”（转发）等这些词可以提高邮件打开率。

下面提供几个外贸营销邮件范文模板：

1、比较简洁的开发信模板

We, Co. Ltd, is professional in precision machining for nearly 10 years, covering high-precision machining parts, casting parts, metal parts, etc.

Hope to establish a business relationship with you!

Should you wanna know more about our company, pls visit www.xxx.com.

Any comments are appreciated!

Thanks,

2、向海外买家推销商品

Dear Sir,

May 1 Inquiries regarding our new product, the Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market – that it is the best mountain bike available. Enclosed is our brochure.

Yours faithfully

3、介绍公司强项以及寄送样品

Hi Sir,

Glad to hear that you’re in the market for tire valves.

We specialize in this field for several years, with the strength of, good quality and a pretty competitive price. Should you have any questions, pls do not hesitate to contact me.

FREE SAMPLES will be sent for your evaluation!

Tks & br

4、介绍公司的大客户

Hi Matthew,

Glad to hear that you’re in the market for items.

This is from China. We specialized for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in the attachment.

An American guy purchased this model in BIG quantity last year.

I would like to try now if it’s suitable for Europe. FREE SAMPLES can be sent on request.

Call me, and let’s talk more!

Thanks and best regards,

6、如果没有回应，持续发邮件

Dear,

Sorry to trouble you again!

Please find my mail below.

Could you please kindly check by return today? Because we’ll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

7、再次联系，介绍其他的热销产品

Hi,

Me again.

Did you already receive my mail dated on?

Now, I’d like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago gave me a big order for this model. Would you like to have a try in your state?

Please find the photos with the manual in the attachment.

FREE samples are already prepared and will be sent to you asap.

Hope we can deal!

Kind regards,

8、介绍新产品

Hi sir,

Glad to inform you that we already developed a unique model, a Mini cell phone charger, which is good for promotion!

We’d like to highly recommend this model to you, pls have a try in your local market if possible.

Enclosed is the picture with technical info for your review.

Free samples can be sent on request!

Thanks and best regards,

9、问快递账号，送样品的模板

Hi,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok.

I’ll inform you of the tracking number after the parcel is picked up!

Please contact me if further questions.

Thank you!

Kind regards,

10、报价单模板

QUOTATION

IModel:

Item No.:

Size: 39mm(dia of head)*102mm(length)*37mm(dia of end)Weight: 95g

Photo: pls find the details in the attachment

Packaging: 1pc/polybag/cartonPcs/ctn: 1000pcs/little bag

Ctn size: 38*30*12cm

GW/NW: 11kg/10kg

Q’ty/20’FCL: 14,000pcs; Q’ty/40’FCL: 28,000pcs

Payment terms: T/T(with 30% deposit)

Loading port: Guangdong/Guangzhou

Sample charge: FREE

Sample lead time: 1-3 days

Order lead time: 15-20 days

FOB Price: USD2.20/pc

以上就是我提供的关于邮件营销的一些方法以及模板，邮件里至少要用最精简的词汇提到自己公司或产品的优势，内容不必太过冗长，否则会降低阅读欲望的。简单来说这是我的理解，希望这篇文章对大家有些帮助，也希望大家都能写出回复率超高的开发信哦~同时也希望大家关注，为你带来大量的外贸干货。